Lateral thinking describes a cognitive approach that seeks to solve problems through indirect and creative methods.
Coined by Edward de Bono, the term contrasts with vertical or logical thinking, which follows a step-by-step progression based on existing assumptions.
Lateral thinking involves restructuring problems, questioning established norms, and generating alternative viewpoints. It is characterised by the deliberate attempt to escape from conventional patterns of thought.
From a psychological perspective, lateral thinking is connected to divergent thinking and creativity. It plays a role in innovation, problem-solving, and insight generation.
Finding an empty swimmingpool
My mentor Thomas was a well-known photographer, and he once told me a story that still pops into my head from time to time.
A client of his wanted to do a photoshoot in an empty swimming pool. So his assistant got to work — ringing up villas in the area, asking if by any chance their pool was empty, or how much it would cost to drain it for a day. She was pulling her hair out trying to find the right spot.
Thomas? He took a different route. He just called up the local pool-cleaning company and asked if they had any clients who hadn’t used their service in a while. Turns out one had recently cancelled — because their pool was going to be shut down for a while. Problem solved.
That kind of lateral thinking is something I want to practice and master in my life.
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